Can you share a bit about your background and how you got started in videography?

My father was born and raised in Senegal, but we are Bambara from Mali. My mother is Black American. I was born and raised in the Washington DC area with frequent vacations with my father’s family in Dakar. I attended Howard University for my undergraduate degree, then the University of Chicago Pritzker School of Medicine for Medical School, and thereafter I completed one year as a categorical general surgery resident at the University of Alabama in Birmingham before deciding to take a step back and reassess my career in medicine. 

I originally took videos of weddings and family events, then graduated to prproducey own small-scale webseries in medical school that discussed how race, gender, and ethnicity played a role in individual career decisions and self perceptions. 

What motivated you to focus on Romanticizing African countries through your videos?

Mass media does not often portray the everyday lives that exist in African Countries beyond poverty and corruption. However, these are aspects that exist in countries around the world, particularly in western countries. However, western countries continue to be romanticized. Why shouldn’t our countries be romanticized as well, why shouldn’t the worth of our everyday lives be seen as well?

Are there any particular filmmakers or artists who have inspired your approach to videography?

One of my major inspirations is Issa Rae. I imagine like many young Black women, I see myself in her. She is a Senegalese American, who grew up to cherish her Black American culture while also valuing her African culture. Additionally, she cultivated a career in tv and film while portraying authentic and common experiences by Black people in America. I admire Donald Glover who is a multi talented artist. I was especially inspired by the TV show Atlanta, that used satire to discuss present day issues concerning the Black Community. I was recently exposed to the work of Khady Sylla. She was a Senegalese director who used film to expose the hardship and complexities of people whose identity is often neglected by society; maids, bus attendants, etc. I think I have particularly used that concept to guide some of the videos I have featured on Romanticizing African Countries. Finally, I am inspired by Quinta Brunson, who essentially started in content creation, though eventually earned the opportunity to create a TV series based on the experiences of her mother and the Black community. 

How has your Senegalese heritage influenced your creative vision?

Similar to many non western cultures, Senegal at its original base is a communal society, where I was taught to be polite to others, look out for my neighbors, and look to improve the conditions of our people. I always try to express gratitude to my audience for supporting my vision, I try to give visibility to African or Diasporan businesses and organizations, and finally I am trying to build and strengthen a community of Africans and African Descendants. 

What aspects of African countries do you find most captivating and wish to highlight in your work?

I try to emphasize the existence and value of human experiences that are common to people throughout the world; family, food, fashion, love, music, swimming, sports, and various forms of employment. This is not a radical concept, it is only humanizing African people to remind us of how we are connected as a people within the continent and beyond. 

What challenges have you faced in your journey as a videographer, especially when focusing on African countries?

The journey between even neighboring African countries can be excessively long, and the cost of flights and visas can be incredibly high. Fortunately, I do think we are in an era where travel to and between African countries will be increasing, so hopefully we will see an improvement in the ease of travel. Furthermore, I am limited to only French and English, therefore I have to find a local translator in areas that predominantly speak local languages, Arabic, Portuguese, Creole, etc. 

On the flip side, what are the most rewarding aspects of your work in showcasing the beauty of African nations?

The most gratifying aspect of my work is having the opportunity to learn about the differences and similarities of our countries. Although we have been separated, so many of our countries have variations of the same ethnic groups, belief systems, main dishes, languages, music, etc. For example, the Boubou worn in Senegal is typically very colorful and starched, whereas it is blue and white in Mauritania, and typically worn with the sleeves rolled up as a compliment to other clothing. 

What are your future goals and aspirations as a videographer focusing on African countries?

I hope to continue to produce work that is captivating enough to continue building our community and attract sponsors for my project. As it is expensive, and will only become more so as I start to travel outside of West Africa, I am hoping to work with sponsors who value being a part of a new and valuable community. I want to visit as many countries as possible because there is nothing more heartwarming than a comment from a community member saying “Thank you Maïmouna for showing my country, I feel seen”. 

I have many features that I plan to gradually roll out for the platform. Although taking it step by step, I want to continue developing our online store that features products designed exclusively by African and diasporan artists. Finally, in the future I would like to write and direct a short film and series that features themes that are common to the African Community, so once again we can all feel seen, prideful, and connected. 

Can you tell us about your culinary background and how you became a private chef?

Cooking is my first love, growing up I wasn’t really into dolls and dresses. I was more into books and plants. I started pretending to have a restaurant and making all kinds of spectacular ‘dishes’ for my younger sisters and cousins. It was a lot of fun, however after matric I decided to go to Wits University to study Sociology & Philosophy. Long story short, I dropped out halfway through my second year and applied to go to HTA School of Culinary Arts. My father was very supportive & attended the interview with me. I got into culinary school then everything started falling into place, I finished top 5 in my class. I then secured my first job as a demonstration chef at Pick n Pay on William Nicol after training there. I then got an opportunity to work at the gorgeous Kempinski Hotel in Doha, Qatar. That’s where I got to elevate and really hone my skills as a chef. When I came back, I entered Top Chef South Africa season 1, that’s when my journey in the culinary media space began. Shortly after that I became the Sous Chef at The Orbit Home of Jazz in Braamfontein. Sadly, they had to close their doors and that’s when I decided to try out the Private Chef concept. I got the opportunity to work for a high profile family in Johannesburg. When I left that job, I decided to spread my wings and open my own business, ChefLi Private Chef Services. I worked as a personal chef for many tourists in the Maboneng precinct. When COVID-19 hit, I came back to my family home in Kwa-Zulu Natal. I could not work, but I was also blessed with a son. In December 2021, I revived my Private Chef Service business and have managed to secure clients in Johannesburg & Durban. It hasn’t been easy, but I keep pushing. I currently sit on the SA Chefs KZN committee as co-lead of the Young Chefs Club (YCC) where I get the opportunity to sow seeds of insight into the future chefs of South Africa.

What types of cuisines or cooking styles are you most passionate about?

I am very passionate about African & Middle Eastern cuisine. It breaks my heart that African cuisine is so hidden from the rest of the world when we have so much to offer. I’m working on creating dishes that showcase authentic dishes from Madagascar & South Africa as my heritage comes from these 2 countries. I’ve had a few opportunities to serve these dishes in countries like Turkey & Ghana and the response was incredible. It encourages me to keep going. I fell in love with Middle Eastern cuisine when I went to live in Qatar, the colours, the flavour combinations, their flair and technique. It’s a thing of beauty and I’m obsessed! I have a deep love for learning about different cultures & the historical origins of their cooking practices. That’s the academic in me so I will never stop seeking knowledge & understading.

What sets your cooking apart from other private chefs in South Africa?

What sets me apart is my flavour combinations, creativity & execution. My menus don’t look like the regular menus that you might be used to because I create my own recipes & dishes most of the time. Another thing is my oustanding team, my clients love and adore them and that fills my heart with so much joy. Nothing makes me happier than seeing people thoroughly enjoying the meals we’ve prepared for them. I love people and I respect this industry so everything I do comes from my heart & soul.

How do you stay up to date with culinary trends and incorporate them into your work?

I stay up to date with trends by keeping up with all the food and beverage pages on social media. I also love attending expos & festivals to see what’s new. Lastly, I watch every single cooking/drinks show that comes out on every platform, literally. I follow all the chefs that are on those shows so that I can keep up with actual people in the culinary industry. It’s a lot of fun.

Can you provide an example of a customized menu you’ve created for a client, and what made it special or unique?

Entrée

Beetroot & Butternut gnocchi with white Rosemary sauce

Starter

Sesame & Kulonji crusted Abalone Tuna with Lasary Legumes

(Malagasy salad dressed with curry based vinaigrette)

Main

Pistachio crumbed rack of Lamb with Parmesan fondant Potato, wild mushroom saute, carrot puree, lemon thyme jus

Dessert

Exotic Pavlova – mini Pavlova, vanilla white chocolate mascarpone cream, mango compote, granadilla coulis, toasted coconut flakes

This menu is so special to me because it’s the first menu that I put together that features elements from South Africa & Madagascar. It also features my current signature lamb dish. This is a winning menu, it’s full of flavour yet so well balanced, I could not be more proud.

How do you handle the pressure of cooking for high-profile or demanding clients?

The first point of order is to listen very carefully and take a moment to think before I respond. If I don’t have an answer in that moment, I always just tell them that I will make a plan for them – they love to see that you are willing. Having characteristics such as patience, adaptability & integrity is very important in the hospitality industry because we deal with a wide range of personalities constantly. Another way I manage demanding clients is by making sure that my prep is on point, and I always try to make extra or have a substitution plan because there is no room for error, and anything can go wrong. A lot of the times, high profile clients will say things like no dessert or no dairy but once they have enjoyed their festivities, they start making requests for these things so it’s always good to be well prepared. 

Can you share any strategies you use to maintain organization and efficiency in the kitchen?

Once the menu has been established and confirmed, I do a prep sheet for myself or my team in the form of an excel document highlighting the dish, the elements in the dish & what prep needs to be done for that dish. If I’m working in a team, I colour code the instructions so everybody knows what they are doing in the kitchen. I also put together my inventory list for the event, so all the tools, containers, cutlery & crockery needed for the particular event. I then go and view the venue that I’ll be cooking at so that I can plan out the order of work & where I will be storing the ingredients etc. Its basically paying attention to every detail, this will ensure a successful event. 

What are your long-term goals as a private chef, and how do you see your career evolving in the future?

My long-term goals as a Private Chef include doing more community work for young African Chefs. Creating various opportunities, programs and workshops for their improvement. My ultimate dream which goes hand in hand with my evolution is to open a state-of-the-art African Chef School where one can study Culinary Art & Food Science up to PhD level. I think there is so much that we don’t get to learn in our current institutions, and I believe that I have the vision to enable me to develop this kind of school. But I have a long way to go. I want to see African Chefs take the lead in the culinary world, I want them to be courageous enough to love and embrace who they are and use that as the fuel to help them elevate & change the world one dish at a time. If there is anything I want to be remembered for, its my passion for the arts & the young people.  

Lastly, what do you enjoy most about being a private chef, and what motivates you to continue pursuing this career?

I enjoy the freedom of being able to express my creativity in my own unique way. I also enjoy interacting with different types of clients and taking on new briefs. Being a Private Chef allows me to be fluid so I am able to work on various exciting projects within the culinary sphere. Having said all that, it hasn’t been easy, it’s still not easy but what keeps me going is the hope of transformation for the future chefs to come. It’s knowing that every seed I plant today will reap fruit to create a better tomorrow.     

Hi Chinasa, tell us about yourself.

Hi. It’s so funny that this is the first question because it’s your quintessential date question, and I’m here talking about my dating show. I’m a stand-up comedian, writer, actor, host, director, and producer. Like I love to say, Jack of all trades, a master of maintaining beauty. I also consider myself a chief lover and supporter of pounded yam, women’s rights, African creatives & young Africans.

How did you get started in hosting your own shows? What inspired you to start your own show?

When the pandemic struck, I was living in New York, where I had just earned a spot in a prestigious comedy competition organized by a reputable media company. Additionally, I had been awarded a scholarship to pursue studies in a renowned theater arts program. Unfortunately, both of these incredible opportunities vanished right in front of me. I was actively engaged in drama school and regularly performing stand-up comedy, but the pandemic brought a sudden halt to both of these pursuits. It was a significant loss of opportunity that forced me to take a step back and carefully consider how I could adapt and rebuild my path forward.

At  the time, I was not really sure where to start, so I began hosting a talk show called “Conversations with Friends” on Instagram Live. Simultaneously, I started focusing on content creation; filming and sharing comedic videos three times a week on TikTok and Instagram. By engaging in these activities, I was able to keep my mind occupied and maintain a creative outlet. It was a way for me to continue nurturing my passion and prevent my thoughts from idling at the time.

It was in the process of creating content that the idea for ‘Is This Seat Taken’ came to me, and I decided that when I was back in Nigeria for my sister’s wedding in December 2020, I would try and shoot one episode to see what comes of it. That one episode turned into a full season, and from that point on, there was no turning back. In a broader sense, I have been hosting events since my secondary school days. I was the Vice President of the ACS at my University. I took charge of producing and hosting numerous events. I have always been comfortable with engaging in conversations. It’s a natural inclination of mine, and I’ve never been one to shy away from talking.

Could you tell us about your show’s main focus or theme? What topics do you cover, and why did you choose those subjects?

I think the show has two primary objectives; Firstly, it serves as a refreshing escape, something that’s de-stressing. Living in Nigeria can feel heavy at times with the hectic news cycles and daily challenges. With the show, my intention was to provide the viewers with a much-needed escape, a source of joy and entertainment where they can laugh and simply unwind.

Secondly, I noticed a gap in the interview landscape within the Nigerian entertainment industry. Many interviews tend to focus solely on an artist’s work, failing to delve into their humanity and who they are beyond their work. So it offers the audience content that is not just funny and entertaining but well researched and insightful. This informal approach to interviewing also allows us to showcase a side of the artists you don’t get to see often. This allows the audience to connect to these artists on a much more intimate level. I wanted to create something that was enjoyable for and respectful of everyone involved: the artist, myself and the audience. As for topics, absolutely nothing is off limits when you’re trying to get a full picture of someone’s humanity, someone’s essence, and who they are at their core.

How do you approach the process of researching and preparing for your show episodes? Do you have any specific techniques or strategies?

One of the aspects I truly enjoy about the show is surprising my guests with information they weren’t expecting me to know about them. I put in a great deal of effort in conducting thorough research because very often, information about these artists isn’t easily accessible. Some of the sources I focus on aside from articles are, their close network, previous interviews, social media pages, their previous work- albums, films etc. The aim is to go beyond the surface and uncover aspects of their lives and experiences that haven’t been widely discussed before. It’s about presenting them with fresh, relatable and engaging content.

Can you share any memorable moments or experiences you’ve had as a Host? Is there a particular episode or guest that stands out to you?

The first episode of the show holds a special place in my heart because it was a leap of faith for everyone involved. It was my first time working with our entire production team, filming anything professionally in Nigeria and directing, so we were venturing into uncharted territory in more ways than one. Since I had never done anything like this before, I had no idea how it would turn out. It required a great deal of trust, and I am immensely grateful to Falz for being an amazing partner for that episode.

Falz was someone I knew I wanted on the show from the moment I conceptualized it because he has great comedic sensibilities and timing. The shoot itself was incredibly fun although I was (understandably) slightly anxious. We filmed that episode in one take (without any cuts), which is insane and practically unheard of in this line of work. It really set the pace for future episodes in a great way and played a crucial role in convincing the crew that they were working on something worthwhile. At the beginning, nobody, including myself, was entirely sure what the end result of the shoot would be (because the show is unscripted). I obviously had an idea of the general shape/ concept and discussed this with Falz prior but it was really just a situation where we rolled the cameras and waited to see where we would land and to the glory of God, we landed beautifully.

What are some of the challenges you’ve faced, and how have you overcome them? Are there any lessons you’ve learned along the way that you’d like to share?

One of the main challenges we face with the production of the show is securing sponsorship. We live in an ecosystem where clout and numbers, such as Instagram followers, are often prioritized over quality of the work. Consequently, securing funding becomes difficult because people are more focused on those numbers rather than the content itself.

During the first season, it was a significant hurdle to obtain funding, and I ended up having to self-fund the project- I used my savings from when I was a teacher in America a while back. Investing in your work is essential because now you have proof of concept, proof of the quality of work you can put out and proof that there is hunger for said work.

Another major challenge I continue to encounter is scheduling shoots with artists. Artists have very busy and unpredictable schedules that require you to have multiple contingency plans in place to ensure you are adequately prepared for multiple outcomes, while maintaining professionalism. Collaborating with artists often means finding ways to accommodate their availability without disrupting our own production schedule, as we are often working within a limited time frame ourselves. You quite literally have to have plan A-Z.

What advice would you give to young women who are thinking of starting their own show? Are there any key lessons or insights you’ve gained from your own experience that you believe would be valuable to new presenters?

The best advice I can give is to simply start. Don’t wait for the perfect moment or for all the answers to fall into place. We often want to arrive “arrived” and there’s no such thing. Seeking perfection in that way can be a massive obstacle to growth. Nothing comes from nothing, and clarity will only come from the process itself. It’s important to become comfortable being a beginner and embrace the journey of learning. Putting yourself out there, even without having all the answers or being perfectly polished, is crucial because your work will speak for you more than anything else. It is important to showcase your skills in order to attract & connect with the individuals you aspire to collaborate with and ultimately get where you’re trying to go.

It is also vital to protect your mind, body, and spirit. Starting something new can be exhilarating but it will be challenging and sometimes draining. It’s important to take care of yourself throughout the process. Don’t be afraid of failure, instead embrace it as a necessary part of any worthwhile journey and an opportunity to learn and grow.

For presenters, seek ways to uniquely position yourself. Find something fresh and original that sets you apart from everyone else. It’s that unique angle that will propel you forward and make you stand out. Lastly, never compromise on the quality of your work. It is the defining factor that will shape your brand and business. Strive for excellence and deliver the best possible work you can, always.

Tell us about yourself and your career journey

My career journey has been defined by defying limits and pursuing my passions. It all began in 1989 when I made a conscious decision to remove the word “impossible” from my vocabulary. At eleven years old, computer education was introduced at my school, and despite the limited access to computers at home, I was captivated by their potential to transform our lives.

I fell in love with technology and knew I wanted to pursue a career in computer science, even though my mother had other plans for me in the field of law. Determined to make my vision a reality, I turned to prayer, seeking guidance and a way to navigate this conversation. Providence intervened when my mother unexpectedly traveled, leaving my father in charge of my college applications. Seizing the opportunity, I applied for computer science as my top choices and was admitted in 1991 when computer degrees were not highly regarded. Though my mother still holds a grudge, I knew I had chosen the path meant for me.

In 1998, during my time at Enugu State University of Science and Technology, I was interested in working at Microsoft, despite the scarcity of tech multinationals in Africa. I had an unwavering belief that I could make it happen in Nigeria. After graduation, I secured a job at a tech company, although it wasn’t my ideal role. However, I saw an opening when I discovered that Microsoft was planning to establish an office in Nigeria. With determination, I proposed the idea of setting up a software arm at the tech company I worked with, knowing it could be a stepping stone to working with Microsoft. After persistent efforts, my managing director agreed to give me a chance.

I poured my heart and soul into building the software arm, eventually closing the biggest software deal for Microsoft Nigeria. Along the way, I forged valuable relationships with the entire Microsoft team. Finally, the moment I had been waiting for arrived—a role opened up at Microsoft, and I was offered the position. It was a triumphant moment that marked the apex of my career. From there, I went on to work at esteemed companies such as Cisco, SAP, Nokia, Visa, Google, and Amazon, continuing to push boundaries and embrace new challenges.

You have such an inspiring story, where did all the drive come from?

Thank you so much for your kind words! I truly appreciate it. You know, the drive and determination that have fueled my journey can be traced back to some incredible influences in my life, especially my amazing father. Let me tell you, he was a trailblazer during a time when investing in the education of female children wasn’t seen as a top priority. But my father,  he believed with all his heart that any of his children, regardless of gender, could achieve absolutely anything they set their minds to.

I must say, he was a true champion of gender equality. He made it clear to my sisters and I that our dreams had no limits. That belief he had in us really lit a fire within our hearts. It pushed us to reach for the stars, to strive for excellence in everything we pursued. And guess what? My two sisters, who are now amazing doctors, and I, owe so much of our success to our incredible parents, who pushed us to unleash our full potential.

It wasn’t just about education, you know? It was about creating an environment that fostered growth, that encouraged us to be our best selves. I can still remember the conversations we had around the dinner table, the pep talks from our dad, and the unwavering support that always lifted us up. Our parents, especially my father, believed in us when we sometimes doubted ourselves.

And you know what makes it even more special? My father’s belief in gender equality went far beyond our own family. It was a mindset that inspired us to challenge the status quo, to break down those gender stereotypes. We knew that our success wouldn’t just be for us; it would be a beacon of hope for others, encouraging them to dream big, no matter their gender.

So, my friend, when you ask about where my drive comes from, it’s the incredible support, love, and belief of my father, in fact, my parents. They nurtured our dreams, empowered us to go after what we truly wanted, and showed us that we could make a difference. Their warmth and unwavering belief have shaped my journey and continue to fuel my passion every single day.

I am forever grateful for the love and guidance that my family has given me. They’ve truly been the wind beneath my wings. And now, it’s my turn to pay it forward and inspire others to reach for their own dreams, just as my father did for us.

Have you encountered any challenges that have affected your journey and how did you overcome them?

Oh, boy, let me tell you about the challenges I’ve faced on my career journey. It’s been a wild ride, and I’ve encountered my fair share of sexist, racist, and ageist hurdles along the way. It’s like a trifecta of issues that can really knock you down if you let them.

But hey, here’s the thing: I refuse to let these challenges define me or hold me back. I’ve always believed in the power of resilience and determination, and let me tell you, they’ve been my secret weapons in overcoming these obstacles.

First off, finding a support system has been absolutely crucial. I sought out like-minded individuals who were dealing with similar challenges. We formed a tight-knit community where we could share our experiences, offer advice, and lift each other up when things got tough. Having that support network has made all the difference in keeping my spirits high and my determination strong.

Now, education and self-improvement have been my trusty companions on this journey. I’ve made it a priority to constantly expand my knowledge, develop my skills, and stay on top of industry trends. By being a knowledgeable and competent professional, I’ve been able to break down the barriers and prove my worth, despite any preconceived biases.

But you know what? Sometimes you just have to face those challenges head-on. I’ve never shied away from speaking up and advocating for myself when confronted with sexist, racist, or ageist behavior. It takes courage, but it’s important to assert your expertise, challenge unfair treatment, and demand equal respect and opportunities.

In those really tough cases, I sought legal or organizational support to ensure my rights were protected. It’s not always an easy path, but taking action against discrimination is necessary for creating lasting change and holding institutions accountable.

Let me tell you, though, it hasn’t always been smooth sailing. There have been moments when I felt disheartened or doubted myself. But I never let those challenges define me. Instead, I channeled my energy into proving my capabilities and seizing opportunities that allowed me to shine.

We’re all on a unique journey, and the strategies to overcome these challenges may vary. But with determination, support, continuous self-improvement, and the guts to confront bias, we can rise above the limitations imposed by sexism, racism, and ageism.

And hey, we’re not alone in this. By sharing our experiences and advocating for change, we contribute to a more inclusive and equitable future. Together, we can smash those biases and create a world where everyone has equal opportunities, regardless of their background or identity.

So, my friend, keep fighting the good fight. Don’t let those challenges define you. Embrace your resilience, surround yourself with support, and let’s pave the way for a brighter, more inclusive future. We’ve got this!

How did you build your brand and create a unique identity in your competitive industry?

Building my brand and creating a unique identity in a competitive industry has been an incredible journey. It required a combination of self-discovery, strategic thinking, and consistent effort. First and foremost, I took the time for self-reflection. I dug deep to understand my passions, values, and strengths. This self-awareness became the foundation of my brand and helped me differentiate myself from others.

Next, I focused on defining my niche. I identified a specific area where I could excel and provide unique value. By narrowing my focus, I positioned myself as an expert in that particular domain, which helped me stand out in the crowded market. Authenticity played a pivotal role in shaping my brand. I embraced who I am and what makes me special. I let my true personality shine through in my interactions, content, and overall approach. This genuine and relatable persona resonated with my audience and allowed me to forge deeper connections. Consistency was key in building my brand. I consistently delivered high-quality work and maintained a strong online presence. I leveraged social media platforms, created engaging content, and actively engaged with my audience. By consistently demonstrating my expertise and providing value, I built trust and credibility over time. Collaboration and networking were crucial aspects of my journey. I sought opportunities to collaborate with others in my industry, which helped expand my reach and expose me to new audiences. I actively participated in industry events, conferences, and online communities, which allowed me to connect with like-minded professionals and learn from their experiences. Lastly, I continuously adapted and evolved. I stayed updated on industry trends, embraced new technologies, and sought feedback from my audience. By staying agile and open to growth, I ensured that my brand remained relevant and aligned with the changing needs of my industry.

How were you able to handle the pressures of being a woman in your industry?

Handling the pressures of being a woman in my industry has been a challenging journey, but I’ve learned some strategies that have helped me thrive. First and foremost, I’ve learned to embrace my abilities and value as a professional. Building self-confidence has been crucial. I acknowledge my accomplishments, set clear goals, and seek support from mentors and allies who understand and appreciate my skills and potential.

Having a strong support network has made a significant difference. I’ve surrounded myself with individuals who uplift and empower me. Mentors, both male and female, have provided invaluable guidance and a safe space for me to discuss my challenges and aspirations. Connecting with like-minded professionals through networking events and online communities has been a source of encouragement and inspiration. Continuous learning and skill-building have been essential in navigating the industry’s pressures. I stay updated on industry trends, new technologies, and best practices. Sharpening my skills not only boosts my confidence but also enhances my credibility and ability to adapt to changing demands. Lastly, I’ve learned to speak up and advocate for myself. I actively contribute to discussions, share my ideas, and make my voice heard. By expressing my thoughts and opinions, I’ve gained respect and recognition for my expertise.

What advice would you give to young professionals willing to run in the same industry?

If you’re a young professional looking to build a career in technology, I have some advice that might help you on your journey.

First, never stop learning. Technology moves at lightning speed, so continuous learning is key. Stay up-to-date on the latest trends, tools, and programming languages. Seek out online courses, workshops, and certifications to level up your skills and stay relevant in the industry. But it’s not all about theory! Hands-on experience is invaluable. Look for internships, co-op programs, or entry-level positions that allow you to apply what you’ve learned in real-world scenarios. If opportunities are scarce, don’t worry! You can build your own projects or contribute to open-source initiatives to showcase your talent and gain practical experience.

While technical expertise is important, don’t forget to broaden your skill set. Being a tech all-rounder opens up more doors for you. Consider adding skills in areas like user experience (UX) design, project management, data analysis, or cybersecurity. It makes you versatile and adaptable, which is highly sought after in today’s tech landscape.

Networking is a game-changer in the tech industry. Make connections, not just contacts! Attend tech events, join online communities, and actively engage with professionals in your field. Seek mentorship and collaborative projects that allow you to learn from experienced individuals and build valuable relationships along the way.

Effective communication and collaboration are important in the tech world. Hone your communication skills, both written and verbal, to effectively share your ideas and collaborate with others. Embrace teamwork and be open to diverse perspectives. It’s through collaboration that you’ll grow and achieve great things.

Never lose your curiosity and passion! Tech loves problem-solvers and innovators. Embrace challenges as opportunities for growth. Stay curious about new technologies and their applications. Work on projects that ignite your passion and keep that fire burning within you.

Remember, your tech journey is an exciting rollercoaster ride. Stay committed, keep learning, and be open to new experiences. With your passion, drive, and the right mindset, you’re well on your way to building an awesome tech career. Buckle up and enjoy the journey! ????

How do you engage with different stakeholders, such as businesses, educational institutions, and communities, to promote diversity and equality?

Engaging with various stakeholders, such as businesses, educational institutions, and communities, to promote diversity and equality has been a cornerstone of my professional journey. Throughout my career, I have actively participated in diversity programs aimed at attracting, identifying, and cultivating pipelines of diverse talent. These initiatives have been instrumental in breaking down barriers and creating opportunities for underrepresented individuals. Advocating for diverse recruitment practices has been a priority for me. By highlighting the numerous benefits of a diverse workforce, such as enhanced innovation and broader perspectives, I have sought to encourage organizations to adopt inclusive hiring processes. Through sharing success stories and emphasizing the value of diversity, I aim to inspire businesses to prioritize diversity as a strategic imperative.

In my capacity as a Google #IAmRemarkable facilitator, I have had the privilege of supporting women in their journey of self-empowerment. By conducting workshops and fostering awareness about biases, I have helped participants recognize and confidently communicate their achievements. Creating inclusive work environments where everyone feels valued is crucial, and I am committed to fostering a sense of belonging through these initiatives. Engaging with employee resource groups has also been an integral part of my approach. By actively participating in these groups, I have contributed to a supportive network that promotes inclusivity and offers valuable resources to employees. I firmly believe that these groups play a vital role in cultivating an inclusive culture and fostering connections among diverse professionals.

Ultimately, by combining my professional expertise with my passion for diversity and equality, I strive to make a positive impact. By collaborating with stakeholders, advocating for change, and celebrating the contributions of diverse individuals, I work towards creating a more inclusive and equitable future. It is through these collective efforts that we can nurture a professional landscape that embraces and values the diversity of our global community.

In your experience, what are some common misconceptions or barriers people have regarding diversity and equality, and how do you address them?

In my experience, I’ve encountered common misconceptions and barriers surrounding diversity and equality. Addressing them requires empathy, patience, and open dialogue. It’s important to make the response personable, with a warm tone and concise wording. Here’s how I would approach it:

When it comes to diversity and equality, one common misconception is that diversity initiatives are unnecessary because everyone is treated fairly. However, it’s crucial to recognize and address unconscious biases that can influence decision-making. Systemic inequalities exist, impacting marginalized groups. By promoting awareness and fostering an inclusive environment, we ensure equal opportunities for everyone.

Another misconception is that diversity hires receive preferential treatment over more qualified candidates. This couldn’t be further from the truth. Diversity and meritocracy go hand in hand. Diversity hiring expands the talent pool without compromising qualifications. It aims to level the playing field, offering opportunities to individuals who faced historical barriers. Diverse perspectives enhance innovation and contribute to overall success.

One barrier to achieving diversity and equality is the lack of understanding about diverse cultures and identities. To overcome this, promoting cultural competence through education and training is key. We break down stereotypes and biases by fostering an inclusive environment where employees can learn from and engage with diverse cultures. This can be achieved through open dialogue, workshops, and cross-cultural experiences that build understanding and empathy.

Additionally, fear of change or perceived threats to the existing status quo can create barriers. Embracing diversity brings numerous benefits. It drives innovation, creativity, and leads to better decision-making. Sharing success stories of organizations that have thrived through diversity can help alleviate concerns and showcase the positive impact of inclusivity.

By approaching these misconceptions and barriers with empathy, promoting awareness, education, and inclusive practices, we can create a more diverse and equal society. Together, we can foster an environment where everyone can thrive and contribute their unique talents and perspectives, ultimately driving innovation and success.

Tell us about yourself

I am a recording artist, entrepreneur and humanitarian. A *true* artist — I am classically trained in piano + cello, sang alto in my choir, and I also sing/song write and emcee. I’ve been a musician basically my entire life.

As an entrepreneur, I own an e-commerce apparel business for women (PANALOVE.online). My store is for strong, sexy, fashion forward women who appreciate a good budget. I am currently transforming my business to house all African-print high-end fashion. I work with local artisans and tailors and in this way provide sustainability in the local Ghanaian economy. It’s exciting!

As a humanitarian, my work centers on skin cancer in Africa due to skin bleaching. I speak to people all around the world (particularly the youth) concerning this issue. I am constantly pushing for change for our continent.

What inspired you to start your e-commerce fashion business?

Back in November of 2020, the man I loved (and worked with) passed away due to Covid. I was absolutely devastated. I lost my love, my faith, my sanity and my income all at once. Depressed and grieving, I didn’t have much to do but stay at home. Being online often, I noticed people constantly complaining about late packages. This let me know that despite the lockdown online business was BOOMING. This inspired me to do a deep dive research on e-commerce. I took a bootcamp course for several weeks. Upon graduating, I started my business. I was inspired by my own love for fashion and the financial situation I was in. I wanted to still look chic and look GOOD, but budgeting had become the highest priority for me. I wanted to create a space where the fashion girls who live on a budget can find pieces unique and inspiring that speaks to them. Now, my business model is transforming to represent the modern African woman. Even the name itself; PANALOVE represents this. It is the splicing of PANAFRICAN and love — together.

How did you identify the gap in the market that your business could fill?

I identified that gap as a consumer myself. I was always struggling to find the kind of wearable art I would see on the runways — but couldn’t afford. I was constantly looking for a place that spoke to my unique tastes — but also wouldn’t cost me a kidney lol. Fashion speaks for you before you even open your mouth. So finding fashion that expresses who you are is so important to me. My brand represents modern black women in Africa and the diaspora who own their beauty, strength and prowress. The kind of woman you never forget, and always respect. The kind of woman who isn’t afraid to make a bold statement. The kind of woman who moves with a grace, class and uniqueness that is so rare. THAT is the PANALOVE woman.

What were some of the biggest challenges you faced when starting your business, and how did you overcome them?

The biggest challenge was definitely capital. I started out with a humble budget and used that to create all the aspects of my brand. A lot of what I made the first year was reinvested into marketing, advertising and client-outreach. I think most new businesses struggle in this area. As my brand grows and more investors take notice and support me, these challenges become more seamless and easier to navigate. But as a new business I still have ups and downs in terms of capital.

How did you build your brand and create a unique identity in the competitive fashion industry?

I am my own brand — which made breaking out into this lane a lot easier. My consumer base is largely made up of people who were fans of my music and want to support all of my endeavors. I am so grateful for them. I studied marketing at Emory University so I had a strong marketing background. For a few years I did marketing work for Calvin Klein in New York. As an artist, I have always been very intuitive and styled myself for all appearances, shows, videos and shoots. For many years I attended fashion week in NYC, Paris, London, Lagos and Accra. So my vision and my eye for fashion is very refined due to all of my experiences in the business. People already knew me as a “fashion girl” and knew I would do something in this space in some capacity, at some point. None of it was forced. It has all been a very organic process. I know it is a highly competitive industry, but I also know I’m serving a niche market. That market needs me, and I need them too. They have a voice, and I feel like my clothing expresses that unique voice.

How were you able to handle the pressures of being a woman in your industry?

I am a strong and outspoken woman. I had a great upbringing where my parents encouraged this disposition. I have never allowed men or elders in this industry to intimidate or bully me. I work very hard, and my work speaks for itself. But in those times where my work isn’t loud enough — I am there to set the record straight. As a woman, there are challenges. Like condescension, sexual exploitation, et al. Most industries have these circumstances. But it’s important to stay prayerful, stay grounded and always remember why you started and where you are going. With those tools in hand, absolutely NOTHING can stop you!

What advice would you give to young professionals willing to run in the same industry?

I would say firstly — DO YOUR HOMEWORK. I didn’t just jump into fashion blindly. I had years of experience and training in different areas of the business before I even attempted to go out on my own. Once you educate yourself, no one can discredit you. Do internships, check out fashion shows, browse the websites, check out potential competition. Study what they did right and what they did wrong. Create a powerful mission statement that will keep you focussed on your goals. Secure financing via bank load or investment before you start (I did not do this, but my situation was very dramatic and unique. I would suggest preparing financially first). Be kind, be gracious, be wise. Take your time.

Can you share with us your personal journey and what inspired you to become a menstrual advocate?

My background in media and communications over the last 17 years, has allowed me to engage with communities, students, brands, government and policy makers, in taking a multi-sectoral and inclusive approach in advocating for gender equality rights and equity for all. My passion for social justice was fully born when I was a Broadcast Journalist.
A feature story that aired on the station I worked for at the time, showed girls using unsanitary products such as chicken feathers and goat hide to manage their menstruation. The feature became part of my then talk show. It birthed in me the need to push for girls and women to be able to access the right products and information pertaining to their period, while also pushing for the budgetary allocation to be increased in the Kenyan parliament.
Months later, in 2014, I formed my foundation and to date I have been intentional about sounding the alarm necessary in the fight to end period poverty, equip allies with the tools necessary in advocating in their communities, approaching menstrual health management with inclusive programs and promoting empathy and tolerance in communities where taboos and discrimination against women and girls continue to lock many girls out of an education and prevent women from working with dignity.
I appreciate the importance of using my digital space not only to inspire people or share some insights in to my life’s passions and activities, but also to bring key messaging and campaigns, particularly related to sexual and reproductive health and rights, cyber bullying and child safety, to life.

What are the biggest challenges and stigmas surrounding menstruation in African communities, and how do you address them?

The biggest challenges are stigma and poverty, which set many girls and women back from thriving or competing in school or at work. We address these through community dialogue sessions (names Tandika Leso) and advocacy through youth advocacy, our book My First Time and podcast of the same name and through continued mainstreaming of the conversation in collaboration with mainstream and digital media partners.
How do you engage with local communities and organizations to drive change and break the taboos associated with menstruation?
We work jointly with schools and if it’s outside of education settings, we work with social workers and community champions, many of whom are from the areas where we carry out our work.
In your opinion, what are the most pressing issues that need to be addressed in order to ensure better menstrual health and hygiene for women and girls in Africa?
Prioritization of Menstrual Health as a development agenda, ensuring that duty bearers make provisions for Menstrual products and information across institutions, a lot more education and awareness from school level, communities, media and more and a holistic and intentional approach to addressing Menstrual Health, including access to WASH facilities.

How do you work towards destigmatizing menstruation and creating a safe and supportive environment for women and girls to manage their periods?

Destigmatizing menstruation and creating a safe and supportive environment for women and girls to manage their periods involves a multi-faceted approach. Here are some steps that can be taken towards achieving this goal:
1. Education: Educating people about menstruation, the biology behind it, and the various menstrual hygiene products available can help break down the stigma surrounding periods. This can be done through school curriculums, workshops, and awareness campaigns.

2. Access to menstrual hygiene products: Ensuring that menstrual hygiene products are affordable and easily accessible can help women and girls manage their periods with dignity. This can be achieved through government subsidies, donations, and partnerships with non-governmental organizations.

3. Safe and private facilities: Providing safe and private facilities such as toilets, handwashing stations, and waste disposal systems can help women and girls manage their periods with dignity. This can be done through government initiatives or private sector partnerships.

4. Breaking cultural taboos: Addressing cultural taboos surrounding menstruation can help break down the stigma. This can be done by engaging with community leaders and influencers, and promoting positive messages about menstruation in the media.

5. Empowering women and girls: Empowering women and girls to talk openly about their periods and advocate for their rights can help create a more supportive environment. This can be achieved through mentorship programs, leadership training, and support groups.

By taking these steps, we can work towards destigmatizing menstruation and creating a safe and supportive environment for women and girls to manage their periods.

Can you share any success stories or impactful outcomes that have resulted from your advocacy work?

Advocacy efforts have played a key role in advancing rights and social justice causes. Advocacy efforts have also played a key role in improving public health. For instance, advocacy campaigns have helped to increase awareness and funding for relevant research and interventions. Advocacy work has led to important policy changes and protections.nOverall, advocacy work has played a critical role in advancing important causes and achieving positive outcomes across a wide range of issues. At Inua Dada Foundation, this has been achieved in the following interventions:

Inua dada Foundation has had significant success in MHM intervention especially through advocacy through storytelling, convening communities for awareness and education and production and provision of health products. This has been attained through various programs some of which are highlighted as under:

Inua dada minute – short 59 second snapshot of issues & call to action on MHM issues

Inua dada voices – Youth activations & hangouts for half to full day featuring sessions where they make their voices be heard

Tandika Leso sessions – Community dialogues featuring thematic subject matter

My First Time sessions – Featured 29minute story telling on live experience on diverse themed issues regarding MHM and advocacy

Custom co-created awareness sessions – that are tailor made ctivities such as sports for awareness, hike for awareness, cook out sessions while sharing experiences, etc
Gender Equality Forums – with featured interventions on GBV, empowerment to bridge gender inequalities through e.g. financial literacy, pad production and activations at forums with multi-stakeholders in gender equality
School engagements through all existing tiers within learning institutions involving governance, instructors, non teaching staff and students from primary, secondary and tertiary learning institutions.
Speaking engagements in local, regional and global platforms. Activities include training youth in high school with tools on advocacy, training primary school children on Menstrual health and more.

How do you address the issue of menstrual poverty and ensure that marginalized communities have access to affordable menstrual products?

Menstrual poverty is a significant issue that affects especially marginalized and resource strapped communities and it is important to address this issue in order to promote gender equality and ensure that people who menstruate are able to live healthy and dignified lives.

One way to address menstrual poverty is to increase access to affordable menstrual products. This can be done through a variety of means, such as government subsidies, partnerships with non-governmental organizations (NGOs), and the development of low-cost menstrual product options.

IDF plays an important role in production as well as distributing affordable menstrual products to marginalized communities. Some organizations have developed reusable menstrual products, such as menstrual cups and cloth pads, which are more affordable and sustainable than disposable products. This is attained by working with local communities and government agencies to distribute these products and provide education on menstrual health and hygiene.

Governments can also play a role in addressing menstrual poverty by providing subsidies for menstrual products or by distributing them through public health clinics, schools, and other community centers. In addition, governments can work to eliminate the taxes on menstrual products, which can make them more affordable for low-income individuals and families.

Finally, addressing the root causes of poverty and inequality is crucial for ensuring that marginalized communities have access to menstrual products and can live healthy and dignified lives. This includes addressing issues such as lack of access to education, healthcare, and employment opportunities, which disproportionately affect women and marginalized groups.

How do you engage with young girls and adolescents to provide them with accurate information about menstruation and promote positive attitudes toward it?

Engaging with young girls and adolescents is critical for providing them with accurate information about menstruation and promoting positive attitudes toward menstrual health. Here are some ways that this can be done:

1. Education in schools: Schools play an important role in educating young girls and adolescents about menstruation. This can be done through health education classes or workshops, which can provide accurate information about menstrual health and hygiene and address common myths and misconceptions. Schools are a good entry point that can also provide access to menstrual products and ensure that restroom facilities are clean and well-stocked with necessary supplies.

2. Community dialogues and workshops: Community workshops can also be a valuable tool for engaging with young girls and adolescents especially out of schooland providing them with accurate information about menstruation. These workshops can be led by healthcare providers, community leaders, or NGOs, and can cover a range of topics related to menstrual health, including menstrual hygiene, menstrual product options, and menstrual cycle tracking.

3. Peer-to-peer education: Peer-to-peer education can be an effective way to promote positive attitudes toward menstruation and to break down stigma and shame surrounding the topic. This can be done through peer-led workshops, mentoring programs, or social media campaigns that encourage young girls and adolescents to share their experiences and support one another.

4. Multimedia resources: Multimedia resources such as videos, podcasts, and social media graphics can also be effective in engaging young girls and adolescents and providing them with accurate information about menstruation. These resources can be easily shared and accessed through social media platforms, which are popular among young people.

Overall, engaging with young girls and adolescents through a variety of channels can help to promote positive attitudes toward menstruation and ensure that they have access to accurate information about menstrual health.

What are your future goals and aspirations as a menstrual advocate, and how do you plan to expand your impact?

We are working to expand impact in menstrual health management by ensuring that the key enablers to the same are addressed. the enablers entail:

Education and Awareness – where by girls receive inadequate education on menarche, puberty, and MHM, and lack the necessary information channels for ongoing support, mentorship, and knowledge.

Products – considering that high costs and distribution challenges limit the accessibility of menstrual products such as disposable pads to the majority of low-income girls and women, especially in rural areas and resource limited settings such as informal settings in the urban and prei-urban areas. Even with anincrease in low-cost sanitary pad enterprises, their reach is still limited.

Sanitation – Awareness of WASH (water, sanitation and hygiene) needs for proper MHM exists, butMHM is still under-prioritized given significant gaps in access to sanitation facilities in
urban, low-income settings.

Policy – There is growing national attention to MHM with the National Sanitary Towels Program for school girls and development of national MHM guidelines however, monitoring and enforcement is still limited.

One key goal of menstrual advocates is to increase access to menstrual products and education for marginalized communities. This can be done through a variety of means, such as lobbying forgovernment subsidies, partnerships with NGOs and other organizations, and the development of low-cost menstrual product options.

As a menstrual advocates also working to break down stigma and shame surrounding menstruation, particularly in cultures where menstruation is still considered taboo. This can be done through education campaigns, community workshops, and social media campaigns that encourage open dialogue and promote positive attitudes toward menstrual health.

In addition, working to address the environmental impact of disposable menstrual products and promote sustainable menstrual product options. This includes promoting the use of reusable menstrual products and advocating for policies and regulations that promote sustainability and reduce waste.

To expand their impact, working to collaborate with a wide range of stakeholders, including governments, NGOs, healthcare providers, educators, and community leaders. By working together, can leverage collective resources and expertise to promote menstrual health and hygiene, increase access to menstrual products, and break down stigma and shame surrounding menstruation.

Overall, the goal as a menstrual advocates is to promote menstrual health and hygiene as a basic human right, and to ensure that everyone who menstruates has access to the products and support they need to live healthy, dignified lives.

Finally, what advice would you give to individuals who want to get involved in menstrual advocacy and make a difference in their communities?

If one is interested in getting involved in menstrual advocacy and making a difference in your community, here are some tips to get started:

1. Educate yourself: Learn about the issues surrounding menstrual health and hygiene, including the challenges faced by individuals who menstruate. You can read books, articles, and reports, and watch documentaries to deepen your understanding.

2. Join a local organization: Find a local organization that focuses on menstrual health and hygiene. This could be a non-profit organization, a community group, or a student group. Joining an organization can help you connect with like-minded individuals and gain valuable experience.

3. Volunteer: Many organizations need volunteers to help with events, outreach, and advocacy efforts. Look for opportunities to volunteer your time and skills to support menstrual health and hygiene initiatives in your community.

4. Advocate: Use your voice to raise awareness about menstrual health and hygiene, and advocate for policy changes that support menstrual equity. This can include writing letters to elected officials, sharing information on social media, and speaking up at community meetings.

5. Donate: Consider making a financial donation to a local organization that focuses on menstrual health and hygiene. Even a small donation can make a big difference.

Remember that menstrual advocacy is an ongoing effort, and it takes time and commitment to make a meaningful impact. But by taking these steps, you can help support menstrual equity in your community and beyond.

Please tell us about yourself.

I’m a butterfly in motion. For close to 30 years, I have evolved from a banker to a business consultant, entrepreneur, media leader, talk show host, corporate trainer, and certified high-performance coach. Today, I have consolidated those experiences and now function in the roles of entrepreneur, business leader, speaker, and coach. Most importantly, I’m still learning and evolving.

Can you tell us about your background and experience in the financial services industry?

My journey in the financial services industry was a great combination of challenges and fun. I was recruited right out of university into a retail bank in New York, which was being prepared for a merger. So, I had the privilege of experiencing both traditional retail and business banking, as well as gaining insight into investment banking transactions. This sparked my interest in the first few years. 

After that, I had the unique opportunity to return home to Ghana at the beginning of its financial markets revolution. The Ghana Stock Exchange was just starting, new financial services companies were being established, the government was divesting its interest in companies, and times were exciting. I took on the role of heading the Trading and Research unit of one of the primary players in financial services in Ghana, Strategic African Securities. In this role, I was part of a team that executed many significant transactions in listings, private placements, acquisitions, and more. 

I then ventured out on my own to become a partner of a boutique investment banking firm, Faith Brothers, and later started my consulting firm, Business Linkages International. So, I expanded from financial services to international trade consulting, which included consulting for the World Bank Group’s Multilateral Investment Guarantee Agency (MIGA), the International Finance Corporation (IFC), and the United States Agency for International Development (USAID), among others.

What do you see as the biggest challenges or trends in the financial services industry today as an African woman?

While this is a broad subject, I enjoy exploring it because I have realized that all the challenges or trends within the financial services industry, when it comes to women, are opportunities. 

As a coach, I will narrow it down to two influences: behaviour and engagement. Our behaviour, driven by our own childhood socialization and self-perceptions, has shaped our mindset around finances, which in turn affects our engagement with it. This leads to limited financial inclusion, economic empowerment, formal structures, and gender gaps. The exciting news is that all the research metrics are now pointing to growth. 

Women have been uniting in advocacy from the local to the global perspective for many years, leading to interventions by multinational agencies and established private sector giants. And this is just the beginning. It can only get better.

Can you provide some insights into effective financial planning strategies that female individuals and businesses can implement?

Just as I mentioned earlier regarding challenges, strategic thinking precedes strategic planning when it comes to our finances. My key insights, through the lens of coaching, are as follows:

• Create a self-awareness exercise when it comes to finances. What is the truth about yourself or your business when it comes to money? Don’t be emotional; simply be truthful.
• Develop a growth mindset about money: Be adaptable, see the glass half full, start where you are with what you have, and keep growing.
• Simplify your understanding: Educate yourself about money in the simplest way you can. Learn like a child and build over time; you are your own best asset. No one will do it for you.
• Increase your digital insight: Digital is here to stay. Engage and explore until you find the tools that work for you.
• Trust the process and enjoy the ride. Finance is an adventure, just like anything in life. Don’t seek to control it; seek to empower yourself and lead it.

Can you tell us about your journey as a global speaker? How did you get started in this field?

I never set out to be a speaker; public speaking was one of my biggest weaknesses. I set out to intentionally develop myself after many blunders in my grooming and life skills, and through that process, I learned to master key topics in my area of specialization. That mastery then threw me into the spotlight, and I developed confidence over time. Since then, I have always believed in the adage that ’’your strength is hidden in your weakness’’.

What topics do you specialize in as a global speaker, and why did you choose them?

My journey in speaking followed my career evolution. I started speaking in financial services, then expanded to wellness and grooming, and later to lifestyle and relationships. Today, I speak about human (soft) skills, communication, high performance, leadership, and strategy.

Could you share some memorable experiences or challenges you’ve faced while speaking at international events?

This would be a book! There are too many to count. They range from miscommunication in date and time, which I found out only two hours before the event, and I still had to make it to deliver, to situations where I had to speak without a microphone in the middle of a crowded room, to emotionally moving an audience of both men and women to tears, to hearing the depth of stories from another continent linked to my delivery, to the many varied standing ovations. I am grateful for these lasting memories and privileged for the continued opportunities.

What are your future goals and aspirations as a global speaker?

Being a multi-passionate expert in several topics, my goal is to add value to the most meaningful conversations and platforms in the world. I aim to be of service every single time and leave a legacy that lives beyond my time, with a memory that lasts a lifetime. Through my journey, many more African speakers will take the global stage and continue to shine the light on our continent and its people brightly and significantly.

Samantha Mogwe is a Motswana singer/songwriter who brings a fused element of neo-soul/RnB. Raised to appreciate poetry and performing arts, she was exposed to music at an early age.

She has had the opportunity to perform not only in Botswana but in South Africa, Namibia, Ethiopia, and Sweden. Sharing the stage with well-known artists such as Zahara, The Soil, Zonke, Joe Thomas, Kenny Latimore, Lira, Micasa, Hugh Masikela among others.

Samantha is a 2014 YAMA award winner for Best Female Artist for the year and a BOMU Award winner for Best packaged Album, in 2015.

She is a multifaceted individual who places great value on edification and re-inventive qualities. She holds a degree in Theology and has studied music with the Trinity College of London.

Samantha is a wife and a mother, radio personality on local radio station Gabz Fm, a voice coach, fitness enthusiast and businesswoman who maintains her work-life balance by scheduling everything and prioritizing what is important.

Tell us about yourself

I have the privilege of being a multi-faceted creative who is born to a Botswana father and a Zambian mother. I am the youngest of 3 kids and I started my public artistic journey as a lover of and a writer of poetry, but my love for music led me to become a singer/songwriter with a passion for Soulful-RnB. My musical style is heavily influenced by legends such as Aretha Franklin and Brandy, Tiwa Savage, Brenda Fassie, the likes of Angelique Kidjo, Letta Mbulu, and many other greats. My unique approach to music involves layering vocals (rich vocal stacking) and harmonization to create beautiful melodies. 

In addition to my musical talents, I hold a degree in Theology and I have also studied music at the Trinity College of London. I am constantly re-inventing myself and finding ways to grow as a person. I have taken an interest in Toast Masters, which taught me public speaking and improvisation, which is a skill set I have come to use every day. 

I am a:

• Singer/Songwriter
• Radio Broadcaster on The Midday Fix Reloaded on Gabz Fm
• Producer
• Business Woman
• Beauty Aficionado 
• Home Maker
• Fitness Enthusiast

Can you tell us about your musical journey and how you got started in the industry?

My musical journey began when I was very young. My mother used to make me sing for visitors when I was around 8 years old and I used to sing everywhere. That side of me met its demise when I entered my dreadful teenage years. I was very unsure of myself and went into high school with no one in my school knowing of my gift. I then joined the youth praise and worship team at church and that’s where I began to rehearse regularly. My sister was also a part of Exodus Live Poets, which I attended out of my love for poetry, but she soon started forcing me to perform on her poetry sets, where a live band would back us. My passion for music grew but my fearful spirit never went away. At the age of 15, a friend forced me to enter a talent show called My African Dream and we came 2nd in our category. I went on to enter Gabz Karaoke Idolz which I won, to my surprise. During that period, my mother did her best to pay for me to start weekly sessions with a vocal coach, who taught me how to harness the strong parts of my voice and also taught me how to perform and bring emotions into songs. I then entered Idols East Africa and was the only representative from Botswana to make it into the Top 24. I didn’t win, and this crushed me and I vowed that I was done with competitions.

After I had recovered from what I deemed to be a defeat, I got into my twenties and I started writing my songs and organising my shows with the help of some supportive loved ones. I also got into contact with a “Destiny Helper”, Thebe Malipiti, who saw the talent in me. He took it upon himself to link me with the right producers to work with to try to bring a body of work to life. I released a hit song titled Transition, and was able to get an international distribution deal under PACE Entertainment with, Sony Entertainment. 

It hasn’t always been an easy journey, but I am grateful for every step along the way. I have learned so much about myself and the industry, and I am excited to continue growing and evolving as an artist.

How would you describe your unique musical style and sound, and what influences have shaped your music?

My unique musical style and sound can be described as a blend of RnB/Soul with a distinctive vocal tone and approach to vocal stacking and layering. My music is influenced by a variety of factors, including my personal experiences, the cultural landscape of Botswana, and my musical inspirations from across the globe.

My sound is shaped by a good combination of commercial RnB as well as a few rhythms and melodies of traditional music, native to Botswana as well as an infusion of afro-beat modern elements to create a truly unique and emotive sound. I draw inspiration from various artists and genres, from Dolly Parton in country music, as she is an amazing singer-songwriter, to Anafiki who sings traditional music from Botswana. This eclectic mix of influences allows for a diverse and dynamic musical palette.

What themes or messages do you aim to convey through your music?

My music is characterized by its emotive and soulful qualities, often exploring themes of love, loss, and self-discovery. I believe that we all have a journey of self-discovery that we must go through, and my music reflects this journey. I want my listeners to feel inspired to explore their inner worlds and to find their paths in life. I believe that music has the power to heal, inspire, and uplift people, and I want my music to do just that.

Another important theme in my music is love. Love is a universal language that has the power to connect people across cultures and boundaries. Through my lyrics, I explore the many different facets of love, from the joys of falling in love to the pain of heartbreak. I hope that my music will help people to connect with their own emotions and to find hope and healing in their relationships.

Finally, I aim to convey messages of empowerment through my music. We all have the power to create positive change in the world, and my music reflects this belief. I want my listeners to feel empowered to make a difference in their own lives and the world around them. Whether it’s through acts of kindness, social activism, or personal growth, I hope that my music will inspire people to be the best versions of themselves.

How do you navigate the challenges and opportunities as a female musician in Botswana’s music industry?

Navigating the challenges and opportunities as a female musician in Botswana’s music industry can be both rewarding and challenging at the same time. As a female artist, I have had to learn how to balance the different aspects of my career, including songwriting, performance, and promotion, while also dealing with the unique challenges that come with being a woman in a male-dominated industry. On one hand, being a woman in music can make it harder to be taken seriously and be given the same opportunities as male musicians. However, it also allowed me to create music that represents the experiences of women. 

By remaining true to myself and using my music to speak up on issues that matter to me, I believe that I can help empower other women and inspire them to pursue their dreams. Overall, navigating the challenges and opportunities in Botswana’s music industry as a female musician requires determination, creativity, and a willingness to take risks. However, with hard work and perseverance, it is possible to achieve success and make a positive impact on the industry and the world at large.

Are there any specific cultural or traditional elements that you incorporate into your music to showcase Botswana’s rich heritage?

Botswana has such a rich and diverse cultural heritage, and I’m proud to incorporate elements of this into my music. I am an RnB/Soul singer and I have managed to include songs written in both English and Setswana. From an instrumental point of view, the producers that I work with on certain songs have managed to involve traditional instruments like the segaba and setinkane, also merging your mainstream RnB sonar with traditional rhythms and melodies, including claps and ululations. I believe that there’s a lot of beauty and depth to be found in our cultural heritage. By showcasing these elements in my music, I am playing a role in preserving and celebrating our culture, while also introducing it to new audiences around the world but also showing the evolution of these sounds in a modern sonic.

What role do you believe music plays in promoting social change or addressing important female issues in Botswana and beyond?

I believe that music has the power to inspire social change and address important issues, especially when it comes to female empowerment. As a female musician, I feel a responsibility to use my platform to raise awareness and start conversations about issues that affect women in Botswana and beyond. Issues such as gender equality, violence against women, and access to education and healthcare, issues of mental health. 

Music can also be used to inspire and empower women and girls and to challenge societal norms and stereotypes about gender roles and expectations. Songs that celebrate the strength and resilience of women, I have a song titled QUEEN, which speaks to this, and promotes messages of self-confidence and self-love, just as my song BEAUTIFUL does. These songs are aimed at being incredibly empowering for women and girls who may be struggling with their own self-esteem or facing discrimination and inequality.

Whether it’s through my lyrics, my performances, my advocacy work, or further, my role as a radio presenter, I hope to contribute to a larger movement toward gender equality and empowerment because music has the power to inspire, motivate, and unite people, and that by working together, we can create positive change in our communities.

What advice would you give to aspiring female musicians in Botswana who are looking to pursue a career in music?

To aspiring female musicians in Botswana, I would say: be fearless, authentic, and persistent. Pursuing a music career is not easy, but if you believe in yourself and your talent, there’s nothing you can’t achieve. Surround yourself with people who support and uplift you, and don’t be afraid to take risks and try new things. Find mentors and collaborators who can support you and help you grow as an artist, Remember that your voice and your story matter, and that by sharing them with the world, you can inspire others and make a difference. Most importantly, always stay true to your unique voice and vision.

How has your music evolved over the years, and what can we expect from your future releases?

My music has evolved over the years. When I first started, I was still figuring out my sound and my message. But with each new release, I feel like I’m getting closer to my true artistic vision. As for future releases, I’m excited to continue exploring different genres and styles and to incorporate even more of my personal experiences and perspectives into my music. I also would love to have more collaborations with various artists across the globe.

Can you talk about the importance of representation and diversity in the music industry, and how it can inspire the next generation of female musicians?

Representation and diversity are crucial in the music industry. When we see artists from diverse backgrounds and with diverse perspectives, it inspires us to think outside of our own experiences and to see the world from new angles. For female musicians in particular, seeing other women succeeding in the industry can be incredibly empowering. I hope that by being a visible and vocal presence in the industry, I can inspire more young women to pursue their musical dreams.

What do you hope to achieve or contribute to the music scene in Botswana and Africa as a whole?

As a musician from Botswana, I hope to contribute to the global conversation about African music and culture. I want to showcase the richness and diversity of our country’s musical traditions and to demonstrate that African music is not monolithic, but rather a tapestry of different sounds and influences. Ultimately, I hope to create music that speaks to people all over the world, and that helps to break down barriers and build connections between cultures as well as sounds.

Tell us about yourself

Hmmm!!!! Let me see. My name is Enado Odigie.  I’m a Tv personality and Nollywood actress. A Nigerian from Edo state. I’m passionate about connecting with people both one on one and through the art of storytelling and performance. I’ve played leading roles in many Nollywood films and series. I love to travel, laugh, dance, listen to good music and spend time with my loved ones. I love a good book, a good conversation or a captivating story. I love a good laugh, like a really good tears rolling down your cheeks, can’t breathe, can’t see, can’t keep a straight face, sit still or stand up straight, maybe even pick your friends off the floor kind of good laugh.

The production of “Flawsome” was truly amazing, how was it like for you?

It was amazing. I was thrilled to be playing a character that I was totally in love with. I was delighted to be cast in a show telling the stories of the Modern, contemporary African woman, not just in the light that the African society has tried to force on us but  in a light and tone of what we really are; strong, independent, fierce and that we can literally be and do whatever it is we think we can be and do. 

It’s a lot of hard work, though, because you work  grueling hours but thankfully I’ve been blessed with a career that is also a passion hence it doesn’t feel as hectic as it can actually be sometimes because you’re having a lot of fun. Plus, the cast and crew were amazing to be around so it fun work most of the time. 

Through your movies, you’ve been able to tell the stories of the ordeals of African women, what has been the inspiration?

The story being told and the character being played are always the inspiration. You ask yourself what and who is the character? What is their back story? What is their personality type/temperament? What are the things that have come together to create this personality that makes them perceive life the way they do and make them respond to things the way they do during the course of the story?

Next is to look at the story. What is this story trying to say? What is the audience meant to be feeling when they are watching each scene and what is the end goal when the movie/show is done? Irate, sad, confused, empathetic, joyful, inspired? The answers to these questions are what inspire my performance 

What’s your take on the inclusion of African women in renowned movies?

More and more, Women a taking up more space within the industry. These days it’s more common to find women within almost every type of position within the film industry, from Executive positions, to Directing, Lead roles, Producers, Continuity, Editors, Distribution etc . You name it, you’d find us there. In fact , most of the highest grossing films in Nollywood presently were made or directed by women. However, as always, there’s always room for more

As a film producer, what would you say that the African film industry is lacking generally?

 The Answer to this would be Government support. While the industry has improved immensely, there’s still a lot of room for growth in-terms of quality both in performance and the finished product/film. However, that is, most times hinged on funding. Great quality just costs what it costs but many independent film makers put out what their individual wallets can afford not necessarily what they have the potential to actually create. Using Nollywood which is the largest film industry in Africa, as an example, the economy, at this time is still not the most supportive/favorable for businesses and industries even though there have been efforts here and there in the past. A lot more still needs to be done. We need the support of the government in terms of policies, financial grants, tax rebates etc that favor film makers, film making and the industry.

We believe that the Nigerian movie industry can do better in telling the stories of African women, what do you think about this and how can it be properly executed?

I agree that the industry can do more and I think one of the answers to this is REPRESENTATION. More women need to step to the plate and or be given the opportunity to do so. While the job of telling stories (that of African women included) belong to everyone, both male and female, no one can tell the story of the African woman like the African woman because her perspective is unique to her. No one can paint her like she can; in her true light or see the way she sees. To see her right, you must look through her eyes and see the world through the color of her own lenses. So Fund and Support the female African storyteller. Tell more stories of the African woman, her trials, travails and triumphs. 

So, whenever you’re producing movies or acting, what else would you be doing?

 Mostly, I try to stay focused when I’m shooting. I avoid anything that would distract me mentally, physically or emotionally while I’m In work season. The mindset while on a production is that anything that is not a necessity becomes secondary. So it’s Laser focus while it’s work season 

When I’m not working, I like to travel, read and spend time with friends and family. 

Ronke Edoho is the Founder and Creative administrator for the popular Nigerian Food Blog 9jafoodie.com. Ronke started the blog to educate the world on Nigerian food as well as find modern ways to present traditional recipes. She is a certified Clinical weight loss specialist and author of the cookbook Lose It Nigerian. Her cookbook focuses on healthy modification to traditional Nigerian recipes for people who are interested in eating clean and or losing weight.

Born and raised in Nigeria, Ronke has lived in Canada for over eleven years. Ronke spends her spare time creating content for the 9jafoodie blog as well as building relationships with her socia medial followers.

In this inspiring conversation, she takes us through her journey of highlighting the African Cuisine.

Tell us about yourself

I am Ronke Edoho, founder and creative lead for Atare Group which includes 9jafoodie, Lose It Nigerian, Jollof Code and Atare Foods.  I am a Chartered professional accountant (CPA) and hold several nutrition certifications including Clinical weightloss management and  healthy lifestyle. 

Could you share with us your culinary journey and how you became an African chef? What inspired you to pursue this career path?

Food has played an integral role in shaping my life since my early years. Living with my grandparents as a young child provided me with a unique upbringing surrounded by an abundance of homegrown food. They deeply valued the medicinal properties of food and embraced a holistic approach to nourishment, both from plants and animals.

Witnessing the “magic” of farming firsthand, I was mind blow by the transformative power of a single grain of corn that could yield an entire harvest. While many kids my age aspired to become doctors, my passion leaned towards farming. I was fascinated by the interconnectedness of nature and the ability to cultivate and nurture the land. This path has shaped journey till today. 

African cuisine is incredibly diverse. Which specific regions or countries’ culinary traditions do you specialize in, and what draws you to that particular cuisine?

Growing up in the North Central region of Nigeria shaped my early culinary experiences. I spent most of my childhood with my grandparents which provided me with a unique opportunity to immerse myself in various cultures. My grandparent’s rental property attracted tenants from different regions of the country, including the South and the North. This diverse community coexisted and cooked together in a communal-style kitchen, creating a vibrant culinary environment that exposed me to a wide range of flavors and dishes from different parts of Nigeria.

What elements of African cuisine do you find most intriguing or unique? Are there any specific ingredients, cooking techniques, or flavor combinations that stand out to you?

There are many, but more importantly 3now, the environmentally conscious approach to cooking is a remarkable aspect of our culinary tradition. Our traditional cooking methods minimizes waste, utilizing every part of the animal, from ear to hove. Furthermore, we harness the full potential of plants, maximizing their health benefits and minimizing their environmental impact. This sustainable approach to cooking is truly ahead of its time. 

Additionally, our emphasis on plants goes beyond mere nutrition. We recognize the inherent health benefits of various plant-based ingredients and leverage their potential to enhance our well-being.

This holistic approach to cooking showcases our ancestral wisdom and foresight. Our traditional cooking methods have long prioritized sustainability, resourcefulness, and minimal waste generation.

Can you tell us about a signature dish from your repertoire that represents your style as an African chef? What makes it special, and what inspired its creation?

I believe one of the significant contributions I made was the introduction of the Roasted Nigerian stew base in 2015. This innovation served two important purposes. Firstly, it elevated the flavor profile of a staple ingredient that is commonly used in our daily cooking. Secondly, it introduced convenience to a culinary element that had remained unchanged for possibly hundreds of years. The stew base, also known as blended pepper, holds immense significance in Nigerian cuisine. It forms a critical component of various dishes, ranging from rice to stews and beans. By roasting the ingredients and creating a ready-to-use stew base, I was able to enhance the depth and complexity of flavors while saving time and effort in the cooking process.

African cuisine is often underrepresented or misunderstood in the global culinary scene. How do you work to promote and educate others about the richness and diversity of African food?

It is unfortunate that African food, like many aspects of our region, often faces the perception of being “inferior.” The stigma surrounding Africa as a poor and underdeveloped continent leads people to underestimate the richness and potential of our culinary offerings. However, my approach to my work is centered on highlighting the true essence of African cuisine without trying to conform to external expectations.

I firmly believe that our strength lies in the authenticity and uniqueness of our food. We possess an array of flavors that are robust, vibrant, and capable of rivaling cuisines from any part of the world. Rather than trying to be something we are not, my focus is on showcasing the wealth of culinary treasures we already have.

Are there any challenges or misconceptions you’ve faced as an African chef? How do you overcome these challenges and elevate African cuisine in a competitive industry?

There are definitely many misconceptions as I eluded to above. However, I am very intentional about showcasing & embracing my diversity. Through my work, I am able to Highlight the immense diversity within African cuisine by celebrating regional specialties and local ingredients. I have dedicated my platform to bringing attention to the richness and variety of African culinary traditions.

In your opinion, what role does food play in African culture and identity? How do you preserve and honor traditional food practices while also innovating and introducing new ideas?

Food plays a significant role in our culture and identity. It serves as a means of preserving heritage, expressing creativity, and fostering social connections within our communities home and aboad. Our cuisine is diverse and rich, reflecting the continent’s vast cultural and geographical variations. More importantly, food often carries symbolic meanings and is associated with rituals, celebrations, and ceremonies. It can be a representation of ancestral traditions, spirituality, and the connection between people and the land. Our food heritage is one of our greatest value system. 

Are there any particular mentors, culinary schools, or experiences that have shaped your skills and approach as an African chef? How have they influenced your culinary philosophy?

There are loads of people doing amazing things to improve narratives around our good. Ozoz of Kitchenbutterly, Atim of Afrolems to name a few. There is some much inspiring work going on In the space. 

What advice would you give to aspiring African chefs who want to celebrate and share their heritage through their culinary creations? Are there any key lessons or insights you’ve gained from your own culinary journey that you’d like to impart?

Embracing your authentic self and deeply understanding your purpose is crucial. There is no need to conform to others’ perspectives or alter our cuisine to meet external expectations. We possess an abundance of desirable qualities that need no alteration.

By staying true to our roots and preserving the essence of our culinary traditions, we have a wealth of offerings that are already highly desirable. It is not necessary to dilute or modify our cuisine to make it more appealing to others. Our authentic flavors, techniques, and cultural heritage already hold immense value and can captivate the palates of those who appreciate them.

Let us celebrate the uniqueness and richness of our culinary heritage without compromising its integrity. By remaining steadfast in our traditions and embracing our genuine culinary identity, we can proudly showcase the beauty and desirability of our cuisine to the world.